Search Engine Optimization (SEO) is one of the easiest ways to boost your website’s popularity without spending thousands of dollars on marketing. This simple trick combines different methods to increase your website’s visibility on search engines like Bing, Google, and Yahoo. The more optimized your site’s content and structure are, the more likely the search engine will place your webpage as one of the top results.
One of the most effective ways that people have been optimizing their websites in recent years is by using backlinks and internal links. However, this remains one of the best-kept secrets in the SEO world, so don’t fret if you haven’t heard about it. In this post, we will uncover the hidden ways backlinks and internal links help enhance your site and how you can immediately start using this trick to improve your ranking.
What are Backlinks and Internal Links?
While both backlinks and internal links use hyperlinks to refer to specific content on your website, they work in slightly different ways. A backlink is when another website creates a link to your webpage in its own content. For instance, a furniture store may refer to your article about the best ways to organize your home office in one of their posts. Each backlink tells a search engine that other people trust the content on your site, making it more likely that they will recommend it.
Meanwhile, internal links are specially constructed anchor tags to help ensure that a search engine can find all your content. The last thing you want is to create an amazing blog post, but nobody or search engine can access it from your home page. To ensure this does not happen, you should always try to navigate to fresh content from your homepage each time you publish it. If you can’t reach that page organically, you may need to alter the structure of your website.
How Backlinks Can Help Improve Your SEO Rankings?
Backlinks are a game-changer in improving the ranking of your website. The best way to understand backlinks is that they are effectively a “thumbs up” from other websites to your content. So, the more backlinks you have, the more thumbs up you have. However, before you begin spamming backlinks, you should keep in mind that Google considers each link carefully.
For instance, a single backlink from a reputable website that gets millions of visitors each month is worth a thousand backlinks from a low-quality website with barely any visitors. It is also better to get most of your backlinks from diverse sources, such as blogs, forums, and social media, instead of all your links being generated from a single site.
How Internal Links Can Help Improve Your SEO Rankings?
Beyond enhancing the user experience (UX) of your website, internal links are vital for improving SEO. When Google and other search engines are looking for new content on your website, it begins at the home page and moves through every link available. So, if you want your new article to rank highly on Google, you should have created the relevant internal link structure to your post.
The best way to think about internal links is that you are laying a path of breadcrumbs for the search engine to follow. The more detailed your link structure is, the easier it is for search engines to find your content. Once you lead them across the right path, they can analyze your post or article and measure its relevance.