You might not believe it but, your events need social media more than you think. Creating curiosity is one of the major psychological tactics that the event industry uses to attract audiences. In today’s technology-driven world, social media marketing for Dubai events has become a norm and a way for event planning companies to cut down on word-of-mouth promotional campaigns that demand cost and time.
This comprehensive guide will give you a walkthrough on how social media marketing for Dubai events plays a major role.
13 REASONS WHY SOCIAL MEDIA MARKETING FOR DUBA EVENTS IS THE NEW NORMAL
- Promotion Before Event to Create Hype
Marketing is one of the very first things you do when planning an event. Event planners’ marketing tools may include email or billboards, but the free tool you need to watch out for is social media. You need to make others aware of your event date, venue, and agenda, and social media sites are excellent venues for awareness.
If you have Facebook and/or LinkedIn accounts, make specific Facebook and/or LinkedIn event posts and send them to your registration page. For Instagram, you might allocate a highlight and post registration links or other necessary information in a post or your brand bio. You can also take advantage of advertising event BTS photos, on-brand videos, and reels.
You may also request your employees and stakeholders of the event to send private messages to their social media followers inviting them to register. Last but not least, if you have a blog, post on it about your event and testimonials that capture people’s enthusiasm in attending. Take the help of a content marketing agency in Dubai to create promotional blogs for your event.
- Share Highlights
Another reason why social media marketing plays an important part in promotion is allowing you to share the highlights of your event. Depending on your audience’s preferences and the social media platform you’re using, you can attract potential individuals for future events. A social media marketing agency in Dubai can help you target audience by sharing content that draws their attention.
- Get Feedback
When they say “a guest sees in one minute what the host can’t see in a hundred days,” you need to take it seriously! Taking feedback from your audience is perhaps the most important aspect of your event. While you cannot go one by one and speak to every guest present, sharing feedback polls or questionnaires can help you see the shortcomings without much hassle. Your audience will be able to pinpoint what they liked or disliked so you can focus on the aspects more.
- Include BTS to Humanize
BTS of your event is a great way to show your audience the level of effort you put into your events. Adding fun moments of your team members or sharing snippets helps in creating hype for your event and shows your dedication. It also shows a human side to your event instead of sounding mechanical with no room for error. Creating a little fun space for your audience makes them feel connected tenfold more.
- Share Updates Before and During Event
Suppose you need to make an announcement, the invitations have been sent, and you’re running out of time; what shall you do? Leverage social media marketing! Use social media platforms to spread the word so your audience knows before or during the event the changes that have been made. Why is it necessary? Because you can avoid any mishap and disgruntled audience. Also, individuals would know what to expect beforehand. The best part is that it’ll save you money.
- Keep the Audience Hooked
Snippets, BTS, reveals, countdowns and whatnot; all things are pretty interesting and create excitement around your event. Social media users are intrigued by different engaging tactics, take polls and questions for example. Play with your audience’s curiosity and use a crumble of information to keep them hooked. You could employ a digital marketing agency in Dubai to create hype for your event. Leverage social media marketing agency in Dubai for your social content and a PPC agency in Dubai to drop ads whenever and wherever necessary.
- Right Platform, Right Audience
Targeting the right audience is the key factor for your event’s success. Suppose you need to host a B-2-B event, sharing the event updates on Instagram may not be as successful as it would be on LinkedIn. Although Instagram is a high yielding social media platform, there are other portals dedicated to specific audiences. Choosing the right platform means you will invite the right audience and boost the success of your event. The best digital marketing company in Dubai will help you target the right audience on the right platform.
- Potential Influencer Collaborations
Social media marketing for Dubai events helps you collaborate and reach a wider set of audiences. It’s like a ripple effect; you add one person to the event and reach out and attract thousands more individuals. Partner with an influencer marketing agency in Dubai to find the best influencers for meaningful collaborations and high yielding ROI.
- Monitor Social Media Metrics for Future
One of the best reasons why social media marketing for Dubai events is impactful in the long run is its ability to monitor social media metrics for future events. You can check which reel or post gains more traction than others. This helps you tailor your content in such a way that resonates with the audience right away.
- Targeted Advertising
A PPC agency in Dubai is a driving force for successful social media marketing for Dubai events. Appearing in searches at the right time in the right place is the key to success. Also, PPC ads are budget-friendly so you’d only pay for the ads that people click on. A SEO consultant in Dubai can help you curate successful ads so you can benefit from different portals.